Harley Davidson chooses Fuengirola for the international presentation of its new 2026 models
From February 16 to 27, the legendary North American brand will unveil its new products for this year to the press and dealers.
2/12/2026 – Harley Davidson has selected Fuengirola as the setting for the international presentation of its new models for 2026. This was announced this morning by the Councilors for Tourism and Foreign Projection, José Luis Ponce and Julio Rodríguez, together with David Jiménez, head of events for the firm in Spain and Portugal.
The IPV Palace Hotel will be the base of operations for the event, where technical talks will be offered to groups of journalists every day and, later, road trips will be carried out to test the new models. “We are celebrating the international presentation for the press and dealers from all over Europe, Africa and East Asia. We have moved 50 motorcycles to Fuengirola, the guests will begin to arrive on Monday, February 16 and the event will last until Friday the 27th,” explained Jiménez.
José Luis Ponce has highlighted the importance of the event. “This meeting represents a direct economic impact of 250,000 euros in the city. In addition, visitors will generate spending on accommodation, restaurants and leisure, while the presence of specialized journalists ensures international dissemination of the most emblematic points of Fuengirola. It is exclusive and quality tourism, which fits with the city’s strategy: attracting visitors with high purchasing power without generating overcrowding.”
For his part, Julio Rodríguez has stressed that “Harley Davidson has chosen Fuengirola as a global showcase, something that they had previously only done in cities like Barcelona. We will receive up to 400 journalists from Spain, Germany, Portugal, Luxembourg, the Netherlands, Italy, the Middle East and Asia. The international projection of the city will be enormous, with emblematic places such as the Puente de la Armada or the Sohail Castle disseminated in specialized media and networks.”
To conclude, Rodríguez highlighted that “our objective is to consolidate Fuengirola as a reference point for top-level events that boost our economy in the low season, helping to deseasonalize tourism in our city, and that, in addition, project our international image. That Harley Davidson has chosen us shows that the city already functions as a true pole of attraction for big brands and events.”