Fuengirola strengthens the destination’s leadership in the Nordic market with its own tourism promotion campaign at Matka 2026

The mayor Ana Mula and the Councilor for Tourism have attended what is the main Tourism Fair in Northern Europe, where the city has led the offer on the Costa del Sol. The town receives more than 40% of the Finns who come to the province, as well as nearly 60% of the overnight stays that occur in Malaga hotel establishments.

1/16/2026 – Fuengirola has strengthened its leadership as a destination in the Nordic market with its own tourism promotion campaign at Matka 2026, the main fair in the Nordic market sector. The municipal expedition, headed by the mayor Ana Mula and the Councilor for Tourism, José Luis Ponce, has shown the virtues of the Fuengirola Brand and has strengthened the privileged position of the town in the Finnish tourism sector.

“The link between Fuengirola and Finland is very strong and unbreakable. It is the home of all Finns. For them, it is the perfect city to spend a holiday, reside or develop a personal or business project. The best place in the world to live or stay for a while, enjoy the excellent services and well-being that characterizes our city, as well as the extraordinary climate and our award-winning beaches. Fuengirola is an open and hospitable city, in whose transformation and strength they have participated and continue All the people who choose us to reside participate every day, regardless of their origin. Precisely, this provides a cosmopolitan character to our city, which is an essential attraction when it comes to projecting ourselves and being a reference,” the councilor highlighted.

The Fuengirola delegation in Helsinki began its work yesterday, meeting with the Gilla FC football team, a recently created Helsinki club, with an extraordinary presence on social networks, where it is followed by a large young audience, mainly. Mula and Ponce have suggested to their members to carry out their preparation sessions in their preseasons in some of the city’s sports facilities and other series of initiatives, such as holding charity matches.

Likewise, as usual, the Fuengirola delegation attended the reception at the Spanish Embassy in the Finnish capital, being received by its head, Manuel Montobbio. Ana Mula has presented him with a gift on behalf of the city. Specifically, some plates with the sketches of the permanent exhibition project ‘We are Spain’, the work of local artist Paco Pérez, and which is located in the square that bears the name of our country in Fuengirola.

During today, Mula held different meetings with Finnish and Spanish tourism agents of interest to the city and participated in the joint promotional action of Turismo Costa del Sol in this international tourism convention.

In addition, both the mayor and the councilor of the branch have presented some of the elements that make up the static advertising campaign that the destination is carrying out, both in Helsinki and in other cities in the Nordic country.

Leader in Finland

Currently, Fuengirola hosts the main colony of Finns in the entire world, beyond its immediate surroundings. Not in vain, some 5,000 citizens of the aforementioned northern European country are registered in the Costa del Sol city, not counting the many who regularly reside in the town, as well as those who spend their holidays there. It is, precisely, the most common foreign nationality in the town.

According to the latest complete annual data from Turismo Costa del Sol (2024), Finland was the third international tourist issuing market for Fuengirola with more than 33,000 visitors. At the same time, it was the second international nationality in number of overnight stays, with more than 340,000 accommodations recorded.

This same study by the provincial public tourism entity concludes that 43% of Finns who visit the province choose Fuengirola to spend their holidays, while nearly 60% of them spend the night in a Fuengirola hotel establishment or tourist apartment.