Fuengirola City Council receives an honorable mention in Digital Tourist 2026 for its tourism intelligence project
The recognition, delivered by AMETIC, highlights the innovation of the smart tourism system driven by the city
5/8/2026 – Fuengirola City Council has received an honorable mention from AMETIC for its tourism intelligence project during the celebration of Digital Tourist 2026, one of the main national meetings on innovation and technology applied to tourism. This congress annually brings together public administrations, tourist destinations, technology companies and national and international experts on these matters.
The recognition, received in Benidorm by the first deputy mayor, Rodrigo Romero, highlights Fuengirola’s commitment to a new tourism management model based on artificial intelligence, technological integration and improving the visitor experience.
The award distinguishes the project until now known as ‘Fuengirola 360’, an initiative that integrates into a single intelligent ecosystem all the needs that a tourist may have from the moment they plan their trip until after returning to their place of origin and sharing their experience.
It is a new way of understanding the relationship between a city and those who visit it. With this project, the City Council wants to overcome a fragmented model in which the tourist website, attention at the destination and the subsequent relationship with the visitor worked separately, opting to connect the three stages of the trip in a single intelligent, integrated and people-centered platform.
Before the trip, the system will allow users to discover Fuengirola through digital channels, intelligent content and dynamic planning tools capable of offering personalized proposals, according to their interests and needs.
During their stay, visitors will have service and information points available 24 hours a day in different areas of the city, supported by artificial intelligence and prepared to offer an accessible, immediate and useful experience in several languages.
After the trip, the platform will allow maintaining the link with those who visit the municipality thanks to advanced CRM and loyalty tools, favoring continuous communication between the destination and the visitor.
All of this will be integrated into a complete and scalable technological platform, aimed at excellence in service and based on intelligent destination management, data analysis and artificial intelligence applied to tourism.
In addition, the project will also be open to the participation of local businesses that wish to integrate into this new tool, thus promoting a greater connection between the business fabric of the city and the tourist experience of those who visit Fuengirola.
With this distinction, Fuengirola reinforces its position as one of the most innovative tourist destinations in the country and consolidates its commitment to a more modern tourism model, connected and adapted to the new needs of travelers.